Welcome to Email Spotlight - Email Marketing System
Email Spotlight is a sophisticated yet simple email marketing system which you can create company newsletters, monthly mailouts, emarketing mailouts, enewsletters and bulk emails while having the ability to personalise each sent email to improve the effectivness of your email marketing campaign.
Why are we so passionate about Email Marketing?
BECAUSE IT ACTUALLY WORKS!! Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.
Why email marketing works
- It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs with email marketing and you can get your message delivered for around a cent per recipient. Click here to see our pricing.
- It's immediate - Email Marketing generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours. You can track how long it takes for each campaign to be read through our reporting tools.
- It's relevant - Email makes it easy to segments your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer. As a result we have intergrated advanced tools to segment your subscribers lists.
- It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more from within our reporting module.